The platform is rolling out a fresh option that allows them to lessen the volume of AI-made media appearing in their streams. This step comes as the service revealed that it now features over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
The platform announced that there are presently over a billion videos on its app identified as AI-generated. Overall, more than 100 m pieces of content are uploaded to the service every day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of AI content they see by accessing the topic control feature in the application and choosing the AI content topic. Other topics that are already be modified under the tool include news, fashion, beauty, and movement.
Platform Guidelines
Its policies require creators to identify convincing artificially created content, and it forbids malicious fake videos of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the app will now apply an AI-generated tag to content created with its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The company is also establishing a $2m educational fund for experts and institutions to create learning resources about using AI responsibly. This initiative will assist charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid discussion over plans to lay off a large number of safety staff in the UK. It is set to cut hundreds of positions in its content moderation department in London, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content before it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
